Renegade Marketing
12 Steps to Building Unbeatable B2B Brands
Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step…
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Produktdetails
- ISBN: 978-1-73721-254-6
- EAN: 9781737212546
- Produktnummer: 38218760
- Verlag: CMO Huddles
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 188 S.
- Masse: H23.5 cm x B15.7 cm x D1.4 cm 433 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 433
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