Rembrandts in the Attic
Unlocking the Hidden Value of Patents
Rembrandts in the Attic provides the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. The authors show how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises.
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Produktdetails
Weitere Autoren: Kline, David
- ISBN: 978-0-87584-899-0
- EAN: 9780875848990
- Produktnummer: 8316977
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 240 S.
- Masse: H24.1 cm x B15.6 cm x D2.1 cm 516 g
- Gewicht: 516
- Sonstiges: General (US: Trade)
Über den Autor
Kevin G. Rivette is the Co-founder and Chief Executive Officer of Aurigin, a consulting firm specializing in intellectual property issues. David Kline is a writer for The New York Times, Wired, Upside, and other major media and a commentator for National Public Radio's Marketplace business program.
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