Reindeer Reflections: Lessons from an Ancient Culture

Key Selling PointsAuthor has been actively engaged with work and studies of several deer species since arriving in Canada in 1975. There are very few scientists, if any, who have dealt with as wide a range of members of the cervid family.Author has been president of both the American Association of Zoo and Wildlife Veterinarians and the American College of Zoological Medicine.This book is the only one on the subject of reindeer and caribou that covers visits to - and work with - both wild and domestic members of the species.It includes folklore, a history of domestication, disease issues, breeding, and the cultures of nomadic domestic reindeer herding peoples.Author is an elected Fellow of the British Royal College of Veterinary Surgeons for 'meritorious contributions to learning'.The scenes shift across the northern hemisphere, from Canada, the USA, Scotland, Finland, Mongolia and Russia.An important current subject is their decline across the entire northern hemisphere.Marketing + PromoNational, regional, and subject-specific print features, excerpts, review coverage, broadcast and television interviewsSocial media campaigns, blogger outreach, digital collateral for online usePublicity and promotion in conjunction with author's speaking engagementsExcerpts availableElectronic ARCs