Real Option Valuation of Product Innovation
How can you evaluate a potential investment if there are several possibilities to change the course of action in the future depending on different emerging situations? And even more challenging: How can you do so if you cannot come up with point estimates - but you have to use several ranges of input values? Both - managerial flexibility as well as so called continuous uncertainty - are highly relevant as they reflect most of the investment decisions realistically. But if you apply standard valuation techniques like a simple Discounted Cash Flow model, the computed value will be significantly distorted, potentially prompting you to make a wro…
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Produktdetails
- ISBN: 978-3-8366-7741-7
- EAN: 9783836677417
- Produktnummer: 4864666
- Verlag: Diplomica Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 90 S.
- Masse: H27.0 cm x B19.0 cm x D0.5 cm 236 g
- Abbildungen: Paperback
- Gewicht: 236
Über den Autor
Yuanyun Kang is a consultant at Deloitte & Touche since June 2008 focused on SAP ERP Finance & Controlling. Before joining Deloitte, she worked in auditing and taxation. She studied Business Administration specializing in auditing and taxation in Germany as well as industrial finance in China. Yuanyun Kang has many years of experience in accounting and auditing in China and became a Chinese Certified Public Accountant in 2000.
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