Ratings Analysis
Audience Measurement and Analytics
This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
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Produktdetails
Weitere Autoren: Phalen, Patricia F. (George Washington University, USA) / Lichty, Lawrence W. (Northwestern University, USA)
- ISBN: 978-0-415-52652-4
- EAN: 9780415526524
- Produktnummer: 13456535
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 328 S.
- Masse: H22.5 cm x B15.7 cm x D1.8 cm 462 g
- Auflage: 4 New edition
- Abbildungen: Follow Crosslinguistics Influence; 28 Tables, black and white
- Gewicht: 462
- Sonstiges: General (US: Trade)
Über den Autor
James G. Webster is professor of communication studies at Northwestern University.Patricia F. Phalen is associate professor of media and public affairs at George Washington University. Lawrence W. Lichty is professor emeritus of media at Northwestern University
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