Jens K. Perret

Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

Buch

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS.Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical application… Mehr

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Produktdetails

ISBN: 978-3-7481-3134-2
EAN: 9783748131342
Produktnummer: 29077222
Verlag: Books On Demand
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 44 S.
Masse: H21.1 cm x B15.1 cm x D0.6 cm 80 g
Abbildungen: Paperback
Gewicht: 80

Über den Autor

Prof. Dr. Jens K. Perret holds the professorship for Economics and Statistics at the International School of Management (ISM) in Cologne, at whose campi around Germany he is actively teaching. In the last one and a half decades he additionally has been actively teaching in Germany and the European abroad. For many years he has been a researcher at the European Institute for International Economic Relations (EIIW).