Public Relations and Online Engagement
Audiences, Fandom and Influencers
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media env…
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Produktdetails
Weitere Autoren: Tindall, Natalie T. J. (Hrsg.)
- ISBN: 978-1-00-043754-6
- EAN: 9781000437546
- Produktnummer: 36201229
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 88 S.
- Plattform: PDF
- Auflage: 1. Auflage
- Abbildungen: 1 schwarz-weiße Tabellen
Über den Autor
Amber L. Hutchins, Ph.D., is Associate Professor of Communication at the School of Media and Communication at Kennesaw State University in Kennesaw, Georgia. Natalie T. J. Tindall, Ph.D., serves as Department Chair and is Professor in the Department of Communication and Media at Lamar University.
3 weitere Werke von Amber L. (Hrsg.) Hutchins:
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