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Smith, Ron (Buffalo State University SUNY, USA)

Public Relations: The Basics

Buch

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.

CHF 37.90

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Produktdetails


  • ISBN: 978-0-415-67583-3
  • EAN: 9780415675833
  • Produktnummer: 14812793
  • Verlag: Taylor & Francis Ltd
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 278 S.
  • Masse: H19.8 cm x B12.6 cm x D2.5 cm 319 g
  • Abbildungen: black & white illustrations
  • Gewicht: 319

Über den Autor


Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.

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