Dick Martin

Public Relations Ethics

How To Practice PR Without Losing Your Soul

Ebook (EPUB Format)

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap… Mehr

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V221: Noch nicht erschienen, Dezember 2022

Produktdetails

Weitere Autoren: Wright, Donald K.

ISBN: 978-1-63157-147-3
EAN: 9781631571473
Produktnummer: 35859192
Verlag: Business Expert Press
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 190 S.
Plattform: EPUB

Über den Autor

Dick Martin writes about public relations and marketing. He has authored four books for the American Management Association and articles for such publications as the Harvard Business Review, Chief Executive, and the Journal of Business Strategy. He also conducts popular workshops on public relations ethics. From 1997 to 2003, he was Chairman of the AT&T Foundation and executive vice president responsible for the company's public relations, employee communications and brand management.