Bruce R. Barringer

Protecting Your Business' Intellectual Property

Patents, Trademarks, Copyrights, and Trade Secrets

Ebook (PDF Format)

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you. Imagine you've started a business to produce a new type of smoke alarm specifically for kitchens. It's similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You've named it Kitchen Sentry. Your tagline is We Protect Cooks and Kitchens. You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately,… Mehr

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Produktdetails

ISBN: 978-0-13-237177-3
EAN: 9780132371773
Produktnummer: 31714236
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 16 S.
Plattform: PDF
Auflage: 1. Auflage

Über den Autor

Bruce R. Barringer, Ph.D., is Associate Professor in the Department of Management at the University of Central Florida, where he works closely with UCF's technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. He is also coauthor of Entrepreneurship: Successfully Launching New Ventures.