Elaine Cohen
Promoting Sustainable Behaviour
A practical guide to what works
Buch
Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising 'what really works' and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative -- in households, when commuting, in the workplace and beyond. By looking bey…
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Beschreibung
Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising 'what really works' and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative -- in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.
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Produktdetails
- ISBN: 978-1-909293-12-0
- EAN: 9781909293120
- Produktnummer: 24367184
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 62 S.
- Masse: H21.0 cm x B14.8 cm 90 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 90
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