Promoting Monopoly
AT&T and the Politics of Public Relations, 1876-1941
Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell's patents expired, it had to ¿ght competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D…
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Produktdetails
- ISBN: 978-1-4331-4733-3
- EAN: 9781433147333
- Produktnummer: 33705082
- Verlag: Peter Lang
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 254 S.
- Masse: H23.1 cm x B15.5 cm x D1.8 cm 510 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 510
Über den Autor
Karen Miller Russell (Ph.D., University of Wisconsin-Madison) is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor at the University of Georgia. She is the author of The Voice of Business: Hill & Knowlton and Postwar Public Relations.
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