Profiting From Services and Solutions
What Product-Centric Firms Need to Know
Designed for executives of companies that manufacture or sellproducts and students in an MBA program, this book outlinesthe challenges of launching a service and solutions businesswithin a product-oriented organization. You might view servicesand solutions as a means to financial growth, reducedrevenue volatility, greater differentiation from the competition,increased share of customer budget, and improved customersatisfaction, loyalty, and lock-in; but the authors visualize thetransition from products sold to services rendered and identifythe challenges that leaders will face during the transformation.Inside, the authors provide a framework-…
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Noch nicht erschienen, Dezember 2022
Produktdetails
Weitere Autoren: Brown, Stephen W.
- ISBN: 978-1-60649-749-4
- EAN: 9781606497494
- Produktnummer: 35858846
- Verlag: Business Expert Press
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 132 S.
- Plattform: EPUB
Über den Autor
Valarie A. Zeithaml is the David S. Van Pelt Family DistinguishedProfessor of Marketing and an award-winningteacher and researcher at the Kenan-Flagler Business Schoolat the University of North Carolina.
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