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Valarie A. Zeithaml

Profiting From Services and Solutions

What Product-Centric Firms Need to Know

Ebook (EPUB Format)

Designed for executives of companies that manufacture or sellproducts and students in an MBA program, this book outlinesthe challenges of launching a service and solutions businesswithin a product-oriented organization. You might view servicesand solutions as a means to financial growth, reducedrevenue volatility, greater differentiation from the competition,increased share of customer budget, and improved customersatisfaction, loyalty, and lock-in; but the authors visualize thetransition from products sold to services rendered and identifythe challenges that leaders will face during the transformation.Inside, the authors provide a framework-… Mehr

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Produktdetails


Weitere Autoren: Brown, Stephen W.
  • ISBN: 978-1-60649-749-4
  • EAN: 9781606497494
  • Produktnummer: 35858846
  • Verlag: Business Expert Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 132 S.
  • Plattform: EPUB

Über den Autor


Valarie A. Zeithaml is the David S. Van Pelt Family DistinguishedProfessor of Marketing and an award-winningteacher and researcher at the Kenan-Flagler Business Schoolat the University of North Carolina.

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