Professional Web Video
Plan, Produce, Distribute, Promote, and Monetize Quality Video
Online video usage is booming. The number of unique viewers of online video increased 5.2% according to The Nielsen Company, from 137.4 million unique viewers in January 2009 to 142.7 million in January 2010. Widespread broadband availability means that high-quality video presentations via the Web is fast becoming a powerful tool for sales, marketing, and other communications. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology…
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Produktdetails
Weitere Autoren: Weiser, Mark
- ISBN: 978-0-240-81509-1
- EAN: 9780240815091
- Produktnummer: 8255177
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 292 S.
- Masse: H24.8 cm x B18.9 cm x D2.2 cm 778 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 778
Über den Autor
A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
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