John Fernie

Principles of Retailing

Buch

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, whic… Mehr

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Produktdetails

Weitere Autoren: Fernie, Suzanne / Moore, Christopher M.

ISBN: 978-1-138-79195-4
EAN: 9781138791954
Produktnummer: 16762263
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 350 S.
Masse: H23.4 cm x B15.6 cm x D2.4 cm 560 g
Auflage: 2. A.
Abbildungen: Farb., s/w. Abb.
Gewicht: 560

Über den Autor

John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University and Honorary Professor at the University of St Andrews. He was Director of the Institute for Retail Studies at Stirling University prior to becoming Head of the School of Management& Languages at Heriot-Watt.Suzanne Fernie has developed, led and taught retail programmes at all levels in the further and higher education sector. She developed and examined MBA modules in retailing and services marketing at Edinburgh Business School and has taught retail classes at Adam Smith College, Heriot-Watt University and the University of St Andrews, UK.Christopher M. Moore is Professor, Chair in Marketing and Assistant Vice-Principal of Glasgow Caledonian University. He is Director of the British School of Fashion. He consults to leading international fashion and retailer brands, including Marks & Spencer, and has visiting professorships in the UK, Japan, the USA and Europe.