Principles of Marketing, europ. edtition
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful co…
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Produktdetails
Weitere Autoren: Armstrong, Gary / Harris, Lloyd C. / He, Hongwei
- ISBN: 978-1-292-26956-6
- EAN: 9781292269566
- Produktnummer: 32097478
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 704 S.
- Masse: H27.4 cm x B20.7 cm x D2.5 cm 1'481 g
- Auflage: 8. A.
- Gewicht: 1481
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