Pricing
Segmentation and Analytics
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; the common assumptions regarding the customer population's willingness- to-pay are discussed along with the price-response functions that result from these…
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V221:
Noch nicht erschienen, Dezember 2022
Produktdetails
- ISBN: 978-1-60649-258-1
- EAN: 9781606492581
- Produktnummer: 35859011
- Verlag: Business Expert Press
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 160 S.
- Plattform: EPUB
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