Power Pricing
In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of power pricing will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passiv…
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Produktdetails
Weitere Autoren: Doan, Robert J.
- ISBN: 978-0-684-83443-6
- EAN: 9780684834436
- Produktnummer: 19334015
- Verlag: Simon & Schuster N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 384 S.
- Masse: H23.5 cm x B15.6 cm x D3.3 cm 569 g
- Abbildungen: 150 charts and tables
- Gewicht: 569
Über den Autor
Robert J. Dolan teaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books are Strategic Marketing Management and Managing New Product Development.
92 weitere Werke von Hermann Simon:
Die Behandlung der Geschwülste nach dem gegenwärtigen Stande und den Ergebnissen der experimentellen Forschung
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