Wojciech Cwalina

Political Marketing

Theoretical and Strategic Foundations

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Produktdetails

Weitere Autoren: Falkowski, Andrzej / Newman, Bruce I.

ISBN: 978-0-7656-2291-4
EAN: 9780765622914
Produktnummer: 20652999
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 352 S.
Masse: H22.9 cm x B15.2 cm 810 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 810

Über den Autor

Wojciech Cwalina is a professor in the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Andrzej Falkowski is a professor of psychology and marketing and the head of the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Bruce I. Newman is currently a professor of marketing at DePaul University. He was a visiting scholar at the Institute of Government at the University of California-Berkeley (2001-2002); in the Department of Political Science.