Jennifer (Hrsg.) Lees-Marshment

Political Marketing and Management in the 2020 New Zealand General Election

Buch

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic.… Mehr

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Produktdetails

Weitere Autoren: Elder, Edward (Hrsg.)

ISBN: 978-3-030-77332-8
EAN: 9783030773328
Produktnummer: 37855921
Verlag: Springer International Publishing
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 200 S.
Masse: H21.6 cm x B15.3 cm x D1.6 cm 378 g
Auflage: 1st ed. 2021
Abbildungen: HC runder Rücken kaschiert
Gewicht: 378

Über den Autor

Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand.Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.