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Jennifer (Hrsg.) Lees-Marshment

Political Marketing and Management in the 2020 New Zealand General Election

Ebook (PDF Format)

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic.… Mehr

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Produktdetails


Weitere Autoren: Elder, Edward (Hrsg.)
  • ISBN: 978-3-030-77333-5
  • EAN: 9783030773335
  • Produktnummer: 37830147
  • Verlag: Palgrave Macmillan
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 186 S.
  • Plattform: PDF
  • Masse: 3'579 KB

Über den Autor


Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand.Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.

14 weitere Werke von Jennifer (Hrsg.) Lees-Marshment:


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