Political Branding
More Than Parties, Leaders and Policies
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
Weitere Autoren: Newman, Bruce I. (Hrsg.)
- ISBN: 978-0-367-49227-4
- EAN: 9780367492274
- Produktnummer: 34304668
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 210 S.
- Masse: H24.6 cm x B17.4 cm
- Abbildungen: Farb., s/w. Abb.
Über den Autor
Christopher Pich is senior lecturer in Marketing at Nottingham Business School, Nottingham Trent University, UK. Christopher is the Managing Editor for Europe of the Journal of Political Marketing and continues to publish articles in the Journal of Business Research, European Journal of Marketing, International Journal of Market Research and Journal of Politics and Policy. He focuses on topics such as political brand identity, image, reputation and co-branding in international settings.Bruce I. Newman is Editor-in-Chief of the Journal of Political Marketing and author of several books and articles on political marketing, voter choice behavior and political strategy, including The Marketing of the President and most recently Brand (Kendall-Hunt Publishing, 2018).
2 weitere Werke von Christopher (Hrsg.) Pich:
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