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Erika Franklin Fowler

Political Advertising in the United States

Ebook (EPUB Format)

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ad… Mehr

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Produktdetails


Weitere Autoren: Franz, Michael M. / Ridout, Travis N.
  • ISBN: 978-1-00-046809-0
  • EAN: 9781000468090
  • Produktnummer: 37672544
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 198 S.
  • Plattform: EPUB
  • Auflage: 2. Auflage
  • Abbildungen: 25 schwarz-weiße Abbildungen, 9 schwarz-weiße Fotos, 16 schwarz-weiße Zeichnungen, 13 schwarz-weiße Tabellen

Über den Autor


Erika Franklin Fowler is Professor of Government at Wesleyan University and co-director of the Wesleyan Media Project.Michael Franz is Professor of Government and Legal Studies at Bowdoin College and co-director of the Wesleyan Media Project.Travis N. Ridout is Thomas S. Foley Distinguished Professor of Government and Public Policy and Director of the School of Politics, Philosophy and Public Affairs at Washington State University and is co-director of the Wesleyan Media Project.

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