Policy and Marketing Strategies for Digital Media
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Produktdetails
Weitere Autoren: Picard, Robert G. (Hrsg.)
- ISBN: 978-1-138-30594-6
- EAN: 9781138305946
- Produktnummer: 23292589
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 312 S.
- Masse: H22.9 cm x B15.2 cm 453 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 453
Über den Autor
Yu-li Liu is Professor of the Department of Radio and TV at National Chengchi University in Taiwan. She has published numerous books, including Multi-channel TV and Audience, Cable TV Management and Programming Strategy, Cable TV Programming and Policy in China, and Radio and TV, Telecommunications.Robert G. Picard is Director of Research at the Reuters Institute, Department of Politics and International Relations, University of Oxford. He is the author and editor of 27 books and an academic expert on media economics and management and government communications policies.
3 weitere Werke von Yu-li (Hrsg.) Liu:
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