Planning and Managing Public Relations Campaigns
A Strategic Approach
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
CHF 149.00
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
- ISBN: 978-1-78966-323-5
- EAN: 9781789663235
- Produktnummer: 32602266
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 288 S.
- Masse: H23.4 cm x B15.6 cm
- Auflage: 5. A.
Über den Autor
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.
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