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William Winston

Persuasive Advertising for Entrepreneurs and Small Business Owners

How to Create More Effective Sales Messages

Buch

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides you with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications when implemented strategically, and Jay Granat sh… Mehr

CHF 79.00

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Produktdetails

Weitere Autoren: Granat, Jay P
  • ISBN: 978-1-56024-994-8
  • EAN: 9781560249948
  • Produktnummer: 23202002
  • Verlag: Taylor & Francis Inc
  • Sprache: Englisch
  • Erscheinungsjahr: 1997
  • Seitenangabe: 208 S.
  • Masse: H22.9 cm x B15.2 cm x D0.0 cm 318 g
  • Gewicht: 318
  • Sonstiges: General (US: Trade)

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