Persuasion in Advertising
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Produktdetails
Weitere Autoren: O'Shaughnessy, Nicholas
- ISBN: 978-0-415-32223-2
- EAN: 9780415322232
- Produktnummer: 23354887
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 232 S.
- Masse: H23.4 cm x B15.6 cm 521 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 521
Über den Autor
John O'Shaughnessy is Professor Emeritus of Business at Columbia University and Senior Associate of the Judge Institute of Management Studies at the University of Cambridge. He is the author of 12 books on business.Nicholas Jackson O'Shaughnessy is Professor of Marketing and Communication at the University of Keele. He has published in many European marketing journals and is the author of two books on marketing.
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