Persuading People
An Introduction to Rhetoric
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasio…
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Produktdetails
Weitere Autoren: Cockcroft, Susan / Hamilton, Craig
- ISBN: 978-1-350-30799-5
- EAN: 9781350307995
- Produktnummer: 37686408
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 208 S.
- Plattform: EPUB
- Auflage: 3. Auflage
Über den Autor
ROBERT COCKCROFT is a retired Lecturer in Rhetoric in the Department of English Studies at the University of Nottingham, UK.
2 weitere Werke von Robert Cockcroft:
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