Persuade

GET WHAT YOU WANTPersuade provides readers with insights from psychol­ogy, sociology, body language, and emotional in­telligence to deliver a concise exploration of human decision-making and persuasion. This book and its 4-step process will serve as an invaluable resource for anyone seeking to improve their ability to influence others, communicate more effectively, and raise their negotiation performance.These guys are brilliant. They have taken the fun, interactive, and information packed experience that SNI has imparted to my Business Mastery folks for years and translated it into this book that delivers all of that and more. Jeff Cochran and Andres Lares are experts at taking commonsense approaches to impactful skills but delivering them with a playfulness that is unique in this industry. These guys take their topic seriously, but never make the mistake of taking themselves any other way than with a grain of salt.-TONY ROBBINS, New York Times bestselling author, philanthropist, world renowned life and business strategistPersuade is great for leaders and aspiring leaders. It opens your eyes to the incredible science and research available around influencing others in a way that you can seamlessly implement in business and life, thanks to the authors' decades of experience and practical approach. For those of us looking to learn about persuasion and influencing, you will become better at both by reading this book.-HOWIE ROSEMAN, EVP and General Manager, Philadelphia EaglesWhile the business landscape is crowded with advice about decision-making, it is rare to find a simple yet impactful process outlined so clearly. What makes Persuade so valuable is the unique perspective provided by authors Lares, Cochran, and Digan. They balance a deep base of research with a wealth of practical experience. This book will be an invaluable resource for anyone looking to improve personal and business outcomes through more effective strategies with persuasion at the core.-MARK SHAPIRO, President and CEO, Toronto Blue Jays