Organised Retailing and Agri-Business
Implications of New Supply Chains on the Indian Farm Economy
This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing (the Indian term for 'supermarkets'), a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the 'final fronti…
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Produktdetails
Weitere Autoren: Mishra, Ram Kumar (Hrsg.) / Radhakrishna, R. (Hrsg.) / Rao, N. Chandrasekhara (Hrsg.)
- ISBN: 978-81-322-2912-4
- EAN: 9788132229124
- Produktnummer: 23924505
- Verlag: Springer India
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 328 S.
- Masse: H23.5 cm x B15.5 cm x D1.7 cm 499 g
- Auflage: Softcover reprint of the original 1st ed. 2016
- Abbildungen: Paperback
- Gewicht: 499
Über den Autor
92873753
1 weiteres Werk von Venkata Reddy (Hrsg.) Kata:
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