OPT OUT

Dana Robinson is an attorney, entrepreneur, law professor and Linkedin Learning educator. But, those credentials didn't get him the life he lives. Dana's entrepreneurial ventures began when he was a kid, selling the family chicken eggs to neighbors, mowing lawns and making hairclips he sold to girls in middle school. He launched his first real business at 19, sold that four years later then started another. Since then he's owned, co-owned and invested in over a dozen ventures: from shoes to audiobooks; shelving to wine barrels; software to real estate. Along the way, he's gathered a tribe that might appear to be a motley crew of non-conformists and the unemployable. But, that tribe is actually made up of subversive millionaires who are living a life that most people envy. They do what they want, when and how they want. Dana's opt out life includes living in seaside mansions and driving luxury cars. But, it also includes a year in Bali surfing, exploring, and writing this book. Dana didn't cash out with millions, win the lottery or inherit a dime. He's not another business guru, or a tech billionaire. He's just an average middle-class kid who hustled and reinvented what it means to be rich through counterintuitive ideas, hacks, and opting out of the mainstream approach to life, money and business. He's achieved what people think success is all about: money, cars, homes, travel and luxury goods. But, not the way others accomplish this. He broke the rules and stole the good life. He reveals his secrets in this book.