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Richard H. Thaler

Nudge

Buch

NO.1 INTERNATIONAL BESTSELLEROne of the most influential books of the 21st century*Fully revised and updated from cover to cover*Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of nudge units in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture to help us make better decisions for ourselves, our families, and our society.Now, Richard Thaler and Cass Sunstein have upda… Mehr

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Produktdetails


Weitere Autoren: Sunstein, Cass R
  • ISBN: 978-0-241-55210-0
  • EAN: 9780241552100
  • Produktnummer: 36528206
  • Verlag: Penguin Books
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 384 S.
  • Ausstattung: Trade Paperback
  • Masse: H21.6 cm x B13.5 cm x D2.7 cm 379 g
  • Abbildungen: Trade paperback (UK)
  • Gewicht: 379

Über den Autor


Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

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