Dan S. Kennedy
No BS Marketing to Seniors and Leading Edge Boomers
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Buch
Go Where the Money IsBOOMERS & SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversit…
Mehr
Beschreibung
Go Where the Money IsBOOMERS & SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of...frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
CHF 30.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Kessler, Chip
- ISBN: 978-1-59918-450-0
- EAN: 9781599184500
- Produktnummer: 13181909
- Verlag: Entrepreneur Press
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 240 S.
- Masse: H22.9 cm x B15.8 cm x D1.5 cm 377 g
- Auflage: ed
- Abbildungen: black & white illustrations, figures
- Gewicht: 377
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
40 weitere Werke von Dan S. Kennedy:
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 11.10
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 20.00
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 22.55
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 22.55
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 22.55
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 21.90
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 22.55
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 22.55
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 20.00
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 19.35
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 21.25
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 21.25
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 21.90
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 20.00
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 22.55
The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Ebook (EPUB Format)
CHF 13.35
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.