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Dan S. Kennedy

No BS Marketing to Seniors and Leading Edge Boomers

The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

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Go Where the Money IsBOOMERS & SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversit… Mehr

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Produktdetails


Weitere Autoren: Kessler, Chip
  • ISBN: 978-1-59918-450-0
  • EAN: 9781599184500
  • Produktnummer: 13181909
  • Verlag: Entrepreneur Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 240 S.
  • Masse: H22.9 cm x B15.8 cm x D1.5 cm 377 g
  • Auflage: ed
  • Abbildungen: black & white illustrations, figures
  • Gewicht: 377

Über den Autor


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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