Dan Kennedy
No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses
Buch
Be a Small Business with BIG IMPACTCalled the professor of harsh reality, Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:You Are in a Fight for Your Life.As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level.Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practic…
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Beschreibung
Be a Small Business with BIG IMPACTCalled the professor of harsh reality, Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:You Are in a Fight for Your Life.As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level.Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers:9 inconvenient truths of grassroots marketingZero-Based Marketing-the solution when you figure out traditional and non-traditional marketing is failing youHow to use the media as an extension of personality and of relationship-NOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions-increase revenue without spending money, time or leaving your operation How to use-and how to waste dollars on-the Internet and other technologyPLUS gain access to: FREE - Glazer-Kennedy University Webinar SeriesFREE - Elite Gold Insider's Circle Membership*FREE - Income Explosion Guide & CDFREE - Income Explosion FAST START Tele-Seminar
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Produktdetails
Weitere Autoren: Slutsky, Jeff
- ISBN: 978-1-59918-439-5
- EAN: 9781599184395
- Produktnummer: 11738073
- Verlag: Entrepreneur Press
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 240 S.
- Masse: H22.7 cm x B15.3 cm x D1.3 cm 354 g
- Gewicht: 354
- Sonstiges: General (US: Trade)
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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