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Dan S. Kennedy

No B.S. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

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Transform Your Ordinary Business into an EXTRAORDINARY MONEY MACHINEMost ordinary businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, th… Mehr

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Produktdetails


  • ISBN: 978-1-59918-625-2
  • EAN: 9781599186252
  • Produktnummer: 23949818
  • Verlag: Entrepreneur Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 240 S.
  • Masse: H22.8 cm x B15.1 cm x D1.7 cm 368 g
  • Auflage: 2 ed
  • Abbildungen: illustrations
  • Gewicht: 368

Über den Autor


Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.

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