Dan S. Kennedy
No B.S. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Buch
Transform Your Ordinary Business into an EXTRAORDINARY MONEY MACHINEMost ordinary businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, th…
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Beschreibung
Transform Your Ordinary Business into an EXTRAORDINARY MONEY MACHINEMost ordinary businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:Rule #1: There Will ALWAYS Be an Offer or OffersRule #2: There Will Be Reason to Respond Right NowRule #3: You Will Give Clear InstructionsRule #4: There Will Be Tracking, Measurement, and AccountabilityRule #5: Only No-Cost Brand-BuildingRule #6: There Will Be Follow-upRule #7: There Will Be Strong CopyRule #8: It Will Look Like Mail-Order AdvertisingRule #9: Results Rule. PeriodRule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet
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Produktdetails
- ISBN: 978-1-59918-625-2
- EAN: 9781599186252
- Produktnummer: 23949818
- Verlag: Entrepreneur Press
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 240 S.
- Masse: H22.8 cm x B15.1 cm x D1.7 cm 368 g
- Auflage: 2 ed
- Abbildungen: illustrations
- Gewicht: 368
Über den Autor
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.
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