New Venture Creation
A Framework for Entrepreneurial Start-ups
If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. The second edition of this popular textbook is essential r…
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Produktdetails
- ISBN: 978-1-350-30483-3
- EAN: 9781350304833
- Produktnummer: 37684762
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 484 S.
- Plattform: EPUB
- Auflage: 2. Auflage
Über den Autor
Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK.
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