Erdener Kaynak
New Product Development
Successful Innovation in the Marketplace
Buch
Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e
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Produktdetails
Weitere Autoren: Mills, Nicholas / Brooke, Michael Z
- ISBN: 978-0-7890-1566-2
- EAN: 9780789015662
- Produktnummer: 23361281
- Verlag: Taylor & Francis Inc
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 248 S.
- Masse: H21.6 cm x B15.6 cm x D1.9 cm 522 g
- Gewicht: 522
- Sonstiges: Tertiary Education (US: College)
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