New Horizons in Arts, Heritage, Nonprofit and Social Marketing
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Produktdetails
Weitere Autoren: Kerrigan, Finola (Hrsg.) / O'Reilly, Daragh (Hrsg.)
- ISBN: 978-1-138-11827-0
- EAN: 9781138118270
- Produktnummer: 23510157
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 190 S.
- Masse: H24.6 cm x B17.4 cm 453 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 453
Über den Autor
Roger Bennett is a professor of marketing and the director of the Centre for Research in Marketing at London Metropolitan Business School, UK.Finola Kerrigan is a lecturer in marketing at King's College London, UK. She has published her work on arts marketing in a number of journals and scholarly books. She is chair of the Academy of Marketing's Arts, Heritage, Nonprofit and Social Marketing Special Interest Group.Daragh O'Reilly is a lecturer in marketing at the University of Sheffield's Management School, in the UK.His work has appeared in a wide range of academic journals including the Journal of Marketing Management and Marketing Theory.
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