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Klaus Backhaus

Multivariate Analysis

An Application-Oriented Introduction

Ebook (PDF Format)

Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM's statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory cha… Mehr

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Produktdetails


Weitere Autoren: Erichson, Bernd / Gensler, Sonja / Weiber, Rolf / Weiber, Thomas
  • ISBN: 978-3-658-32589-3
  • EAN: 9783658325893
  • Produktnummer: 37710880
  • Verlag: Springer Fachmedien Wiesbaden
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 607 S.
  • Originaltitel: Multivariate Analysemethoden
  • Plattform: PDF
  • Auflage: 1st ed. 2021

Über den Autor


Professor Dr. Dr. h.c. Klaus Backhaus is Director at the Institute of Business-to-Business Marketing, Marketing Center Münster, School of Business and Economics at the University of Münster, Germany. He is an honorary professor at the Technical University of Berlin, Germany. Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany.Professor Dr. Sonja Gensler is extraordinary Professor at the University of Münster, Germany, where she is a member of the Marketing Center Münster.Professor Dr. Rolf Weiber is Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany.Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics.

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