Multinational Corporation Subsidiaries in China
An Empirical Study of Growth and Development Strategy
This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help Western firms achieve the por…
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Produktdetails
Weitere Autoren: Wang, Jifu / Gupta, Vipin / Hudson, Tim
- ISBN: 978-1-78063-332-9
- EAN: 9781780633329
- Produktnummer: 35981622
- Verlag: Elsevier Science & Techn.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 264 S.
- Plattform: EPUB
Über den Autor
Dr Jinghua Zhao is the Dean in the School of Government at the Central University of Finance and Economics in China. He holds a PhD. from Nanjing University and his research interests include strategy and government administration. Previously, Dr. Zhao has served as Dean for the Business School at Shandong University for 12 years and published more than 40 high quality journal articles and six books in strategy. His recent research focuses on MNC strategy and comparative study across borders.
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