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Theo Van Leeuwen

Multimodality and Identity

Ebook (PDF Format)

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built env… Mehr

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Produktdetails


  • ISBN: 978-1-00-040860-7
  • EAN: 9781000408607
  • Produktnummer: 36199433
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 190 S.
  • Plattform: PDF
  • Auflage: 1. Auflage
  • Abbildungen: 42 schwarz-weiße Abbildungen, 31 schwarz-weiße Fotos, 11 schwarz-weiße Zeichnungen, 6 schwarz-weiße Tabellen

Über den Autor


Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).

26 weitere Werke von Theo Van Leeuwen:


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