Moving into Mass Customization
Information Systems and Management Principles
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to…
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Produktdetails
Weitere Autoren: Seelmann-Eggebert, Ralph (Hrsg.) / Turowski, Klaus (Hrsg.)
- ISBN: 978-3-642-56192-4
- EAN: 9783642561924
- Produktnummer: 37289047
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 248 S.
- Plattform: PDF
- Auflage: 2002
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