Moral Markets
How Knowledge and Affluence Change Consumers and Products
A new theory of markets, taking into account the increased knowledge, affluence and access to information of modern consumers.
CHF 80.00
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Produktdetails
- ISBN: 978-1-59451-457-9
- EAN: 9781594514579
- Produktnummer: 20094022
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 288 S.
- Masse: H22.9 cm x B15.2 cm 408 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 408
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