Mark Penn

Microtrends Squared

The New Small Forces Driving Today's Big Disruptions

Buch

Ten years after his bestseller Microtrends, Penn identifies the next wave of trends reshaping the future of business, culture, and politics.

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Produktdetails

Weitere Autoren: Fineman, Meredith (Zus. mit)

ISBN: 978-1-5011-7991-4
EAN: 9781501179914
Produktnummer: 23302687
Verlag: Simon & Schuster N.Y.
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 432 S.
Masse: H22.9 cm x B15.2 cm

Über den Autor

Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton and is credited with identifying the influential “soccer moms” trend. He has advised Bill Gates and Tony Blair, among other world leaders, as well as companies from Ford to Verizon to Merck to McDonald’s. Today he is Chairman of the Harris Poll and Managing Partner of the Stagwell Group, a collection of digital marketing firms. He is the author of the New York Times bestselling book Microtrends and has written for The Wall Street Journal, Politico, and other publications.Meredith Fineman is the founder of FinePoint, a PR firm turned leadership company that elevates individuals, with a focus on women in positions of power. She is also a freelance writer of twelve years, with bylines in Harvard Business Review, Forbes, Inc., Entrepreneur, Elle, Marie Claire, Fast Company, and more.