Metaphor and Mills
Figurative Language in Business and Economics
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The th…
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Produktdetails
Weitere Autoren: Herrera-Soler, Honesto (Hrsg.)
- ISBN: 978-3-11-027296-3
- EAN: 9783110272963
- Produktnummer: 24241017
- Verlag: De Gruyter Mouton
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 340 S.
- Masse: H23.6 cm x B16.0 cm x D2.4 cm 662 g
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 662
Über den Autor
Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.
10 weitere Werke von Michael (Hrsg.) White:
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