Media Research Methods
Understanding Metric and Interpretive Approaches
More than a 'how-to' book, this textbook explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, it takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. It lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, and survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. It ends with a specia…
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Produktdetails
- ISBN: 978-1-4129-9956-4
- EAN: 9781412999564
- Produktnummer: 23086569
- Verlag: SAGE Publications Inc
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 464 S.
- Masse: H19.0 cm x B23.2 cm x D1.8 cm 622 g
- Gewicht: 622
- Sonstiges: Tertiary Education (US: College)
Über den Autor
James A. Anderson, Ph.D. (University of Iowa), Professor of Communication and Director of the Center for Communication and Community in the Department of Communication at the University of Utah. He is the author/co-author/editor of 17 books. His more than 100 chapters, articles, and research monographs are in the areas of family studies, cultural studies, media literacy, organizational studies, communicative ethics, methodology, and epistemology. Professor Anderson has been recognized as a Master Teacher by the Western States Communication Association and was recently given the Distinguished Scholar Award by the Broadcast Education Association. He is a Fellow of the International Communication Association. He is an active consultant in university administration, distance learning, and applied technology.
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