Media Relations Measurement
Determining the Value of PR to Your Company's Success
CHF 125.00
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Produktdetails
Weitere Autoren: Baikaltseva, Elena
- ISBN: 978-0-566-08650-2
- EAN: 9780566086502
- Produktnummer: 23278447
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 136 S.
- Masse: H24.6 cm x B17.4 cm x D0.0 cm 454 g
- Gewicht: 454
- Sonstiges: Professional & Vocational
Über den Autor
Dr Ralf Leinemann has more than 15 years of experience working in international PR, marketing and business development departments in the high-tech industry. He is currently the Communication Manager for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa with a focus on the consumer space. In 2003, he was selected to enter the Who's Who of Professionals. Elena Baikaltseva has been Public Relations and Marketing Communications Manager for Advanced Micro Devices (AMD) in the representative office in Moscow since the end of 2001. She has eight years of experience in communications functions working for the international high-tech corporations Hewlett-Packard and AMD, and collaborating with PR agencies. Her responsibilities today include PR for AMD in Russia and the CIS countries with a focus on consumer and corporate markets.
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