Media Influencing Buying Decisions
The book throws light on the various types of media commonly used by marketers today and their influence on buying behaviour of consumers.
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Produktdetails
- ISBN: 978-3-659-83442-4
- EAN: 9783659834424
- Produktnummer: 37393800
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 108 S.
- Masse: H22.0 cm x B15.0 cm x D0.6 cm 179 g
- Abbildungen: Paperback
- Gewicht: 179
Über den Autor
Rahul Sharma has completed his MBA specialized in marketing in 2009 and currently working as Asst. Professor in the Department of Management of Dr. C.V. Raman University.
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