Media Economics
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.Succinct and accessible, this text is essentia…
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Produktdetails
Weitere Autoren: Flew, Terry / Swift, Adam
- ISBN: 978-1-350-30643-1
- EAN: 9781350306431
- Produktnummer: 37686681
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 192 S.
- Plattform: EPUB
Über den Autor
Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.
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