Media Culture Analysis
A Study On Public Service Advertising Of CCTV-1 in China
Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China's public service ads, a case study was conducted which provides insight into the current situation of…
Mehr
CHF 66.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
- ISBN: 978-3-8443-0311-7
- EAN: 9783844303117
- Produktnummer: 37824927
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 84 S.
- Masse: H22.0 cm x B15.0 cm x D0.5 cm 143 g
- Abbildungen: Paperback
- Gewicht: 143
Über den Autor
2009-2011 PhD in Management research from Brunel University (UK); 2007-2008 MSc in Accounting and Finance from Napier University (UK); 2003-2007 BA in Computing and Mathematics from Huai Hai Institute of Technology (China).
43 weitere Werke von Fang Liu:
Reinventing Giants
A Study On Public Service Advertising Of CCTV-1 in China
A Study On Public Service Advertising Of CCTV-1 in China
Ebook (EPUB Format)
CHF 18.00
Interconnected Power Systems
A Study On Public Service Advertising Of CCTV-1 in China
A Study On Public Service Advertising Of CCTV-1 in China
Ebook (PDF Format)
CHF 118.00
Brain and Nature-Inspired Learning, Computation and Recognition
A Study On Public Service Advertising Of CCTV-1 in China
A Study On Public Service Advertising Of CCTV-1 in China
Ebook (EPUB Format)
CHF 283.80
Reinventing Giants
A Study On Public Service Advertising Of CCTV-1 in China
A Study On Public Service Advertising Of CCTV-1 in China
Ebook (PDF Format)
CHF 18.00
Bewertungen
Anmelden